Starting a business comes with many challenges, one of which is creating a strong brand presence to help you stand out from the crowd. One way to do this is to have clear branding on your packaging, but some new brands may be put off doing this due to the additional cost - so how can startups achieve luxury branded packaging, whatever their budget?
There are lots of products on Tiny Box Company that come with branding options, from gift boxes and bags, to postal packaging. These can be branded in-house with either foil or digital print, but we also have a selection of ribbons, stickers, and labels that can be personalised - here’s some of what we offer…
Printed ribbon
Printed ribbon allows you to display your brand name, logo, or tagline in a simple, stylish, and pretty way on your packaging. You can choose from a variety of different coloured ribbons at Tiny Box Company, including ocean blue, rose gold, emerald green, hot pink, cyber lime, and more, which can then be branded to display your business’ logo and tied around plain boxes, bags, or other products.
At Tiny Box Company our range includes wood pulp ribbon, made from sustainably sourced pine and eucalyptus trees for a really eco-friendly product. We also have double faced satin ribbon, with both sides giving the same shimmering finish to make your packaging pretty, and our grosgrain ribbon has a ribbed texture for a lovely polished look, and can be recycled with textiles. Be sure to check out our full collection and elevate your products and packaging in a simple and effective way.
Customised stickers
Stickers and labels are another excellent branding option, offering a simple way to personalise your packaging. Like printed ribbon, stickers can be customised with your brand's logo, with various different sizes and shapes to choose from.
At Tiny Company, all our paper labels and stickers come in matt and gloss finishes. Matt finish printed labels and stickers give a non-reflective look with a slightly rougher texture, whereas a gloss finish offers an eye-catching shine, and it’ll also be resistant to scratches and fading. Ultimately, it all comes down to your preferences - either way it'll make sure your brand stands out from the competition!
We have various options of personalised labels at Tiny Box Company. Simply browse our selection of sticky labels and select whichever you’d like, or we can print on different sizes cut to your requirements.
Note cards and tags
Note cards are a great cost-effective option to personalise off-the-shelf packaging, as they’re also available in a variety of colours, including white, red, orange, green, and black, and can be customised to suit your brand. Adding them to your packaging is the perfect way to add a personalised touch when sending out your products, also showing your thanks and appreciation to customers.
Our ‘Welcome to the Club’ note cards are also an excellent addition to a subscription box, while the ‘Be Cool Shop Small’ note cards are perfect for any small business owner or crafter.
Tissue paper
Tissue paper is another effective way to personalise your packaging, while also offering extra protection for the products inside. At Tiny Box Company we offer sheets of recycled tissue paper in a wide range of colours, from simple black or white to bold red, turquoise, teal, lilac, burgundy, and more, so you can find one to match the colours of your brand. There’s also shredded tissue paper available, in colours such as purple, orange, and lime, to help pad your gift packaging and add a nice pop of colour.
Extra tips for using printed accessories
Consistent branding: ensure that the design of your printed accessories align with your overall brand identity, matching colours, fonts, and logos where possible.
Quality over quantity: focusing on quality and sustainable materials, even when on a budget, helps to create a good first impression on your customers.
Experiment and adapt: try different uses for your printed ribbon, stickers, and note cards, to see what works best for different products.
In conclusion
Branding on a budget doesn't have to mean compromising on luxury - there are many options for brands to create a strong presence in the market. Browse our full range of packaging accessories at Tiny Box Company - and check out our selection of gift boxes and gift bags too for a full packaging solution.