It's beginning to look a lot like Christmas... Everywhere you go....

That's right, small business owners - we're fast approaching the most wonderful (and slightly terrifying) time of year! And with it comes the perfect time to spread the holiday cheer for all to hear, and in doing so strengthen those workplace relationships. One way you can do this is with corporate gifting - it's a great way to show appreciation and keep your brand top of people's minds. But how can you sleigh corporate gifting without busting your budget? Let’s dive straight in and explore how you can use it to make your business shine this holiday season...

"Erm, hang on a second - what’s corporate gifting?"

Okay, so - corporate gifting is when your business sends a thoughtful present to clients, customers, partners, and employees. It’s your way of saying: "Thanks for sticking with us!" - and showing a little holiday spirit while you're at it. Corporate gifting can help you foster loyalty, strengthen bonds, and remind people just how awesome your brand is. So, how can you make it count?

Put some thought into it

Here’s the thing: nobody wants a bland, forgettable gift that feels like it was grabbed off a shelf at the last minute, do they? When you're choosing gifts for clients and employees, think of it in the same way you’d shop for family and friends. What would they genuinely like? What would you like to receive? Don’t be afraid to get a lil creative, with perhaps some handmade gifts for extra specialness? (If you're in need of some ideas on this - check out our blog on crafty Christmas here!) This is particularly good if you're a small business on a budget - showing you care while keeping costs manageable. 

And you can go for gifts that are both meaningful and useful - think branded merch, yummy food hampers, self-care kits, and all that kind of stuff. And hey, feel free to ask around to see what people might enjoy most - make a list (and check it twice), to make sure you get it just right!

Pro tip: When giving gifts to your most loyal customers, consider limited-edition packaging or exclusive holiday gift sets. This adds a little extra Christmas sparkle and makes them feel like VIPs!

Keep it branded, but subtle

Right, let’s talk branding. Yes, corporate gifting is an opportunity to showcase your brand, but subtly is key. You want just a nod to your company - think a small logo or design that will keep things classy while still getting your brand across. It's all about the minimalist trend going on at the moment - you want something that complements the gift, but doesn't dominate it.

Why not tell a story?

Why stop at just giving a gift when you can turn it into a storytelling moment? Share a little bit about the journey behind the gift. Who made it? Does it represent something unique about your business? Use the opportunity to humanise your brand and make an emotional connection with your client, customer, or employee. A brief story or even a fun fact about you or your business’s values adds a personal touch - put this on a card or brochure to make your corporate gift feel even more meaningful and interesting.

Pick your packaging

Let’s be real, the first thing people notice is the packaging. Yeah I know we would say that at Tiny Box Company, but hear me out - whether you’re going for small token gifts or larger packages, it's your first chance to show off your brand’s personality. Customise your packaging with company colours, logos, or even festive designs to build the excitement before the gift is even opened!

Gold foil printing, for instance, is a festive favourite that looks fabulous with any Christmas colour scheme, whether you've gone classic red and green, winter white and blue, or playful blue and orange. (Fancy reading a bit more on this? Find out more on 2024’s top Christmas colour palettes here!)

Pro tip: Add a handwritten note inside for that personal touch. It might be simple, but it’ll leave a BIG impression and make your recipient feel truly valued.

Oh, and while you're at it, why not include a note about your brand’s commitment to sustainability? Whether it’s reusable packaging or gifts made from recycled materials, letting people know about your eco-friendly efforts aligns your business with values that matter to them.

Timing is everything

Earlier is generally better when it comes to holiday gifting (I mean, within reason, of course). It's just no one wants their carefully chosen gift to get lost in the chaos of last-minute deliveries, do they? Sending your gifts early not only ensures they’re noticed, but it also creates a nice little buzzzz about your brand in the weeks leading up to Christmas. Starting your gifting campaign early will also avoid any supply chain hiccups. Plus, you’ll get ahead of the competition!

Let’s wrap it up!

Corporate gifting is your small business' chance to spread some joy and stand out during the holiday season. So, plan ahead, keep your audience in mind, and embrace the spirit of giving this Christmas - Santa himself will have nothing on you!