Wait - Easter is only just over a month away? That’s right, Easter Sunday falls on April 20th this year, and while it’s a little later than usual, it will still come around quick - so it's best to be prepared. Easter after all is a golden opportunity for small businesses to engage customers, boost sales, and sprinkle a little seasonal magic into their marketing - but how can you make the most of it?
Whether you’re selling handmade gifts, delicious treats, or running a service-based business, we’ve got some eggciting ideas to help you hop into Easter success - read on to find out eggsactly what they are! (With some more Easter puns too...)
Easter marketing ideas for your small business
1. Crack open some Easter-themed promotions
A good Easter sale is like a chocolate egg - it's irresistible! But instead of just slapping on any old discount, why not get creative with limited-time offers that feel fun, eggclusive, and seasonal? Here's a few suggestions to try:
Bundle up! Easter hampers or themed bundles make buying decisions easier for customers. I'm thinking 'Spring Self-Care Kit' for beauty brands or 'Easter Brunch Bundle' for food-based businesses - but you can tailor it to whatever your brand sells!
Loyalty perks: Reward your most loyal customers with an Easter treat, like double points on purchases made over the Easter weekend. If you have a loyalty programme, an exclusive Easter offer can encourage repeat purchases!
Flash sales and countdown deals: There's nothing like a countdown to create a bit of urgency, right? Create limited-time Easter deals, and offer discounts that increase as the holiday approaches, or create a 24-hour 'Easter Flash Sale' for your top products.
You’ve got this - remember, even a small, thoughtful promotion can make a BIG impact!
2. Host an eggstra special event
Events create buzz, drive footfall (or website traffic), and strengthen relationships with customers. So why not host something interactive?
In-store egg hunt: How much fun are Easter egg hunts? And no way are they just for kids - hide small prizes around your shop and invite customers to find them. This could be discount vouchers, free samples, or a grand prize for the lucky winner.
Virtual Easter challenge: Ask followers to share a picture with your product in an Easter-themed setting for a chance to win. User-generated content is great for engagement and brand exposure!
Easter workshop: If you sell craft supplies, baked goods, or something similar, run a how-to session online or in person. Teach customers how to decorate Easter cookies, create DIY decorations, or wrap gifts beautifully.
People love an experience - it’s not just about selling, it’s about engaging!
3. Give your branding a spring refresh
Your customers are scrolling through a lot of content. Make yours stand out with a fresh, Easter-inspired look - here's how:
Give your website an Easter glow-up: A subtle seasonal refresh (think banners, Easter-themed product collections, or a limited-time colour scheme) makes your site feel current and engaging, and gives the perfect intro to spring. (Find more spring packaging colours and trends here in our blog here.)
Update your social media banners and posts: Use pastel colours, florals, or bunny graphics to give your profiles a fun, seasonal touch.
Themed packaging: Add a seasonal sticker, brightly coloured ribbon, or even a handwritten 'Happy Easter!' note to orders. A little effort like that goes a long way in making customers feel special.
Small changes can make a big difference - and they don’t have to cost the earth!
4. Hop onto social media trends
Easter is brimming with fun content ideas. Use trending hashtags and creative posts to get people talking about your business.
Easter polls and quizzes: Ask questions on social media like: “How many little Easter eggs are in this jar?” Interactive posts encourage engagement and shares, and you could offer a prize for anyone who guesses the correct answers, with anything from a sticker to a discount code.
Show behind the scenes: People love a sneak peek behind the curtain, so show your Easter prep - whether it's packing orders, baking treats, or setting up shop displays. It's always fun to see the people behind the brand!
Reels and TikToks: Use your socials to share any of your quick tutorials or behind the scenes looks. Short-form video content is a fantastic way to reach new audiences - find out more on how in our blog here!
The more engaging, the better - after all, customers love authentic, feel-good content.
5. Don’t forget email marketing!
Social media is great, but email marketing? Well, that’s great too. Use it to drive engagement and sales - here are a few ways you can do it:
Exclusive Easter offers: Give subscribers first dibs on discounts or a special Easter-only product. People love it when you make them feel valued, and you can use it to encourage newsletter sign-ups.
Personalised recommendations: Use messaging like: “We think you’ll love these Easter picks!” It's all about tailoring your emails to your customers' preferences - find out more on how with our 'make it personal' blog here, with info on how you can create personalised offers.
Last-minute reminders: “Still need an Easter gift? We’ve got you covered!” Sometimes shoppers are just a bit forgetful, or just leave things until the last minute (we've all been there), so send an email just giving them a gentle reminder to take a look at your Easter products.
Just keep it friendly, snappy, and fun!
6. Partner with other small businesses
Why go it alone? Teaming up with a fellow small business can expand your reach and offer customers something eggstra special.
Cross-promotion: Feature each other’s products in Easter bundles or collaborate on giveaways to tap into each other’s audiences. Pooling resources for a prize that brings in both of your audiences will make it all the more enticing - and you'll get more engagement!
Local support: Join forces with nearby businesses to host an Easter market, egg hunt, pop-up shop, or community event. You could also support a local charity or food bank by donating a portion of your Easter sales.
Supporting each other = a win-win for everyone!
Make Easter eggstra special
Easter isn’t just about chocolate (although, let’s be honest, that’s a big part of it). It’s an opportunity to inject fun, creativity, and warmth into your business while connecting with your customers in a meaningful way.
So, which of these ideas are you going to try? Or do you have your own Easter marketing magic up your sleeve? We’d love to hear your thoughts and ideas!
Happy Easter - and happy selling!
