January isn’t just about dusting off those running shorts or pretending you’ll never eat chocolate again - it’s a chance for your business to shine. So let’s talk Veganuary: the month-long plant-based challenge that’s got everyone buzzing - from foodies to flexitarians.

Why Veganuary?

Let’s face it - people are more conscious than ever about what they’re consuming. Whether it’s for health reasons, environmental impact, or animal welfare, veganism is well on the rise. And Veganuary makes it easy for us all to try plant-based living without the stress of a full commitment, and you, as a business, can help make it possible. But what are the benefits of embracing it for small businesses?

You can tap into a new audience

Let’s talk statistics. Veganuary says it directly supported more than 1.8 million people to try vegan for a month last year with its resources, but reckons about 25 million people worldwide chose to try vegan in January 2024. These numbers aren’t just impressive - they represent a massive shift in consumer behaviour.

Want to see another big number? The global plant-based food market is expected to reach over $74 billion by 2027. Blimey.

What does this mean for businesses? It means lots of people are actively searching for vegan-friendly options, especially during January. Offering plant-based products where you can is therefore a no-brainer - you'll be throwing the doors open to a whole new crowd, and everyone loves a business that’s willing to try something fresh and inclusive!

The sustainability factor

Veganuary might be trendy, but it's also a great way to level up your sustainability game. But how sustainable is a vegan lifestyle?

Short answer: Very! In fact, research has shown that vegan diets result in 75% less climate-heating emissions, water pollution, and land use than diets in which more than 100g of meat a day is eaten. (How crazy is that?) Vegan diets also cut the destruction of wildlife by 66% and water use by 54%. 

Your business can therefore align itself with these values and attract any eco-conscious consumers. But it doesn’t end there. Many customers want transparency - they want to know their purchases make a positive impact. By offering vegan options and sharing the 'why' behind them, you can build trust and loyalty with your audience.

Use it to tell your story

Let’s not underestimate the power of a good story. By participating in Veganuary, you’re telling a story of sustainability and compassion.  And if your business has always championed vegan products, then January gives you the perfect opportunity to shout about it from the rooftops!

Grab a megaphone or just use your social media - make the most of those #hashtags and educate customers on what your vegan products are and how/why they can be used. Encourage your followers to share how they're using your products on their socials, which will help to build engagement and boost your brand's visibility. A month-long plant-based adventure after all is definitely Instagram and TikTok-worthy.

Future-proofing your business

By embracing the vegan life, even in small ways, you position your business as forward-thinking and adaptable. It's all about staying ahead, especially in a world where sustainability and ethical choices are increasingly non-negotiable. You don't want to get left behind!

Some practical tips to nail Veganuary

In need of some quick ideas on what you can do as a business? Here are a few things you can do...

Make it fun: Discounts, loyalty rewards, or special Veganuary-themed events (like taste testing) will get people excited to join in.

Team up with suppliers: Start looking at suppliers who specialise in top-notch plant-based products to wow your customers.

Educate your fans: Share fun facts about how your products are plant-based and the benefits they have. Knowledge is power (and great marketing).

Read our full guide here on how to embrace Veganuary for your small business.

Plant-based power

Veganuary isn’t just a passing trend - it’s your chance to make a real difference. So what are you waiting for - let’s make this January your best yet!

Need some plant-based packaging products? Check out our vegan packaging here!