Running a small business is no small feat, and every detail matters when creating memorable event experiences. Personalised luxury gift bags are a fab way to leave a lasting impression on attendees, whether you’re hosting a pop-up shop, product launch, or local event. In this guide, we’ll explore creative ways to personalise your gift bags and ensure your brand stands out from the crowd!
Why personalising gift bags matters
First impressions are crucial, we all know this. A thoughtfully personalised gift bag does more than hold some products - it enhances your brand's image. Guests love leaving an event with a boutique gift bag full of goodies (at least I do, I mean who doesn't love a freebie?) - it can even act as a talking point long after the event is over. I can't be the only one who keeps pretty gift bags, can I?
Brand reflection: Custom gift bags reinforce your brand identity and values, with both foil and digital printing available.
Customer connection: A personalised touch shows how much you value your clients and customers.
Memorability: Guests are way more likely to remember you after an event if they leave with a luxury gift bag.
Creative ways to personalise gift bags
So, we know why you should personalise your gift bags, but how can you do it without breaking the bank? Here are a couple of creative approaches to customising your gift bags for any event:
1. Incorporate your branding
Your gift bags should always be an extension of your brand. What are your company's colours? What's your logo? These should also be the main colours and designs on your gift bags - so your customers know that it's you straight away! Add your logo or message with foil and digital printing (both of which just happen to be available in-house at Tiny Box Company), to customise your gift bags and make them even more recognisable.
Concerned about cost, or simply don't want to have printed gift bags? Not to worry, opt for printed ribbon and/or stickers instead - either of these with your company name or a message provides a nice personalised touch, and can transform a plain bag into something branded and professional.
What's foil printing?
Foil printing is a technique that involves applying foil to a paper surface using heat and pressure, creating brilliant, eye-catching designs.
What's digital printing?
Digital printing uses ink to produce high-quality prints. While foil is limited to one colour, digital printing can print full colour logos, designs, and even photos.
2. Themed gift bags
Think about the time of year - is the event taking place during the summer? Or the winter? Is it over Christmas? Or at Halloween? If your event does have a theme - seasonal or otherwise - tie your luxury gift bag designs into that theme. Here are a few examples of how:
Seasonal events: Pastels look good in spring; bold, bright colours are great for summer; warm, darker tones suit autumn; and chilly shades work well in winter! What's great is that there are a few different options to work with, so these can still be adapted to fit in with your brand colours.
Holiday gatherings: Red and green are classic Christmas, while yellow screams Easter. Often the holiday colours can easily tie into the season, and can be adapted to fit into your brand colours too. Why not add some cute accessories like ribbon or stickers (if you don't want to change the whole gift bag design!), to update your range for the holiday?
And there’s nothing quite as meaningful as a handwritten note, right? It’s a simple yet effective way to show your appreciation and build a personal connection. Write a brief thank you, offer encouragement, or inject a touch of humour (we remember the funny brands!). Even if your event has dozens of attendees, a short, heartfelt message for each recipient adds a unique, human element that will resonate long after they've opened the bag.
3. Incorporate technology
Take your gift bags to the next level by incorporating digital elements that extend the event experience beyond just the actual contents - with fun QR codes that can lead to landing pages on your website, thank you videos, or your social media platforms. You can also use tech to offer additional event-related content or behind-the-scenes insights - particularly great if you have lots of info you want to share but don't want to waste paper by giving your guests too many handouts!
Gift bags for every budget
What about the contents? Is there any way to personalise these too? Absolutely! And personalisation doesn’t have to come with a hefty price tag, either. Whether you’re working with a tight budget or looking for high-end customisation, there are plenty of ways to personalise your gift bags affordably.
Here are some simple but impactful items you can include:
Locally sourced goods: Support local businesses by including handmade or artisanal products, like candles, jewellery, etc.
Branded stationery: Notebooks or pens with your company’s logo are practical and long-lasting, ensuring continued brand exposure.
Eco-friendly gifts: Consider reusable items like tote bags or water bottles, which are useful and show your commitment to sustainability.
These ideas work for any corporate gifting you're doing too! Maintaining professionalism is key, but it can still be done on any budget. Read our full guide on how to make corporate gift bags interesting and professional here.
Wrap it up with personal gift bags
Customised gift bags are more than just a packaging solution - they’re a way to express your brand's values and make personal connections with your audience. Whether for a small business event, personal celebration, or corporate gathering, the right personalised touches can ensure your gift bags are remembered long after the event is over.
How will you use your gift bags to create lasting memories? Get creative, think sustainably, and show your audience that every little detail matters.
Ready to take your gift bags to the next level? Tiny Box Company is here to help, offering a range of sustainable, stylish, and customisable packaging options. Get in touch today to see how we can help your brand shine!