Choosing the right box for gift packaging is important - it’s all about making a lasting impression, ensuring the safety of the contents, and delivering a delightful unboxing experience. But do you know what size is best for your products? In this guide we'll help you navigate the process of selecting the perfect gift box - so what are we waiting for, let's get started!

Measure the gift

Determine the dimensions

Before you even think about picking a box, it’s essential to measure your gift/product accurately. You don’t want the frustration of finding the wrong fit when it's too late, do you? Knowing the exact dimensions helps avoid this - let’s break it down: (Don’t worry - it’s very simple!)

  • Length - measure the longest side of the gift.
  • Width - measure the shortest side of the gift.
  • Height - measure from the bottom to the top of the item.

But what if it's an odd shape, you ask? Measure at the widest points of the product, and consider diagonal placement in the box as that might fit better.

Add buffer space

Once you’ve got the dimensions, it’s time to factor in some extra space. Allowing an inch on all sides gives your gift room to breathe, especially if it’s delicate or a bit of a weird shape!

  • Consider the shape - it seems obvious, but don’t forget that a round object might need a different box than a rectangular one.
  • Think about fragility - if your gift is fragile, a little extra space allows for cushioning materials (like tissue paper) to protect it.
  • Accessibility - ensure the box can be easily opened, there’s nothing more frustrating than a box you can’t get into, right?

Cushioning material

When choosing a box for your gift, remember that it’s not just the box itself that counts. You’ll need to include cushioning materials to keep your gift safe during transport. Here are a few popular options:

  • Tissue paper - great for wrapping around delicate items.
  • Shredded paper - adds both style and protection.
  • Bubble wrap - did you know you can get a kraft eco-friendly version?


Choosing the right size and quality gift box - some examples:

For small products (jewellery, candles, etc), you’ll want a snug-fitting box for gift packaging. A box that’s too large can make the gift feel lost and less special. Aim to avoid excessive empty space, as it can also lead to movement and potential damage during shipping. Perhaps a pillow box or a matchbox for a delicate jewellery item?

Medium-sized items (books, photo frames, etc) however can benefit from a little breathing room. Leaving an inch of buffer space accommodates cushioning and ensures the product can be easily wrapped. Tissue paper, for example, can help keep your gift safe and sound, with plenty of other box filler options available too.

Larger gifts (small appliances, floral arrangements, etc) require more careful consideration. Ensure you allow ample room for packing materials to secure the contents, and choose a box that’s easy to handle and transport. Perhaps a magnetic box for a hamper? Or a nice, strong corrugated cardboard box? Read our full guide on what to look for when selecting quality gift boxes here, for more info on what to think about to ensure you find the perfect one.

What else do I need to think about when choosing gift box size?

Does your business ship products directly to customers? If yes, you'll want packaging that slides neatly into certain postal categories (it will save you a bit of cash!). If you often ship small or flat items, going for packaging that fits Royal Mail's large letter dimensions is a game-changing move - reducing your shipping costs while keeping things nice and simple. Take jewellery, stationery, or small accessories, for example - flat, compact boxes that meet postal requirements or even envelopes are a brill way to get your products out the door, without skimping on presentation. Think practical and pretty!

Are your products hitting the shelves in a retail space? If so, you need to think about their presence. Sure, small packaging lets you stock more stuff, but bigger, bolder boxes can steal the show and grab the attention of anyone just window shopping. Think about how your packaging looks when it’s on a shelf - what would catch your eye? 

And when it comes to more fancy, premium items, then larger, more elaborate packaging can convey a higher value. Think about supermarket shelves during Easter - the premium eggs come in bigger boxes! The box isn’t just functional - it’s part of the whole experience. So, if you’re selling high-end products, investing in larger, more ornate packaging can enhance the perception of quality and craftsmanship.

But remember - balance is everything. Don't go overboard with massive boxes for tiny products - this can lead to wasted space and higher storage costs.

Finalise the presentation

Add finishing touches

Now for the fun part! Add those final touches that make your gift feel super special and complete the package. Think about:

  • Ribbons and bows - the icing on the cake, a simple ribbon can elevate the entire look.
  • Tags and note cards - personalised tags can add a unique touch, making the gift even more meaningful.
  • Stickers - perfect for adding a festive touch, or whatever else the occasion might need!

The art of choosing the perfect box

In summary, the perfect box not only protects your gift but also enhances the overall gifting experience. By measuring accurately, selecting the right size, and adding some finishing touches, you can ensure that your gift is packaged beautifully.

So, are you ready to find the perfect box for your gifts? Don't forget that we’re here to help! Explore our wide selection of high-quality boxes at Tiny Box Company, and let’s make your products stand out.