Gift boxes are not just a means of transport for your products, they're an integral part of the whole product offering. Having high-quality gift boxes therefore goes a long way to elevating your brand's image. But with so many options available, how on earth do you choose the right ones? Well get comfy, as we’re about to dive into the essentials of sourcing quality gift boxes that will make your products look as good as possible!

Understanding board thickness

But where to start? Well, when selecting gift boxes, board thickness is a pretty fundamental consideration. Thickness is measured in microns, where one micron is equal to one thousandth of a millimetre - e.g. 1 mm = 1,000 microns. So, why does board thickness matter, and what are the benefits of thicker boards?

Durability: Thicker boards provide added sturdiness and protection for your products, especially crucial for fragile items.

Premium feel: Thicker boards can create a more luxurious appearance, enhancing the value of your products. 

While thicker boards generally come at a higher price point, you need to weigh the cost against the protection they offer. If your items are lightweight and less fragile you'll probably be okay with a thinner board (saving you money while still looking good!), but if your products are heavier and prone to breakage, you might need something a tad sturdier. You basically need to balance quality and cost - finding that sweet spot can make all the difference.

The importance of edging styles

Edging styles may seem like a minor detail, but they can significantly impact the aesthetics and durability of your gift boxes. Picking the right edging can enhance the overall design and feel of your packaging, but what does that actually mean? Well, what we're referring to here is the way the edges or borders of the boxes are finished or decorated. Here are a couple of different edging styles to consider: 

Straight edges: Provide a clean, modern look often associated with minimalist designs.

Rounded edges: Evoke a softer, more friendly appearance, ideal for gifts aimed at kids.

Choosing the right edging style not only affects the box's appearance but also how durable it is. For example, rounded edges may reduce the risk of chipping, ensuring your boxes look great even after handling - but think about your target audience and what products you'll be using the box for when you make your decision!

Evaluating packaging cost vs. product cost

As a small business, it's vital to monitor your packaging costs in relation to your product costs. Striking a balance can ensure your business remains profitable while still delivering quality packaging for your products/gifts.

A common rule of thumb is that packaging costs should typically be around 10% of the product price. This means that for a £4 candle, your packaging should ideally cost about £0.40 - however, this doesn't always leave much margin, so the ratio might need to vary a bit...

Budget-friendly packaging: For lower-priced products, opting for simpler designs and thinner board materials can help keep costs down while still offering a good customer experience.

Mid-range packaging: If your product has a slightly higher price point, you can probably afford to invest a bit more in customisation and thicker materials, which will help boost perceived value.

Premium packaging: For high-end products where packaging is a major part of the brand experience, investing in luxury materials, custom designs, and thicker boards is essential, even if this means your packaging costs are a bit higher.

Remember - the right packaging is an investment in your brand’s future, so choose wisely!

Sustainable materials

In today's eco-conscious environment, sustainability is more than just a trend - it’s a necessity. Consumers increasingly want brands and products that are eco-friendly, and packaging can play a BIG part. So when choosing gift boxes, look for options made from recycled, recyclable, or biodegradable materials.

Consider these sustainable practices:

  • Recycled materials - choose gift boxes made from recycled paper or cardboard to reduce environmental impact.
  • Biodegradable options - opt for biodegradable materials that break down naturally over time.
  • Minimal packaging - embrace minimal packaging solutions that reduce waste and promote sustainability.

By prioritising eco-friendly packaging, you not only contribute to a healthier planet but also appeal to a growing market of environmentally aware consumers. This approach can enhance your brand's rep, making it more attractive to those who value sustainability - because a lot of people do now.

Choosing the right box style

Gift boxes come in a variety of styles, each serving a unique purpose and catering to different customer preferences. By understanding these options, you can select the perfect style for your brand and audience. A few of the most common box styles are…

Lid and base boxes: Lid and base boxes are a classic choice in the world of gift packaging - they quite literally consist of a separate lid that snugly fits over a base. These boxes are available in a variety of colours and sizes, making them versatile for oh-so-many occasions!

Flat pack boxes: Flat pack boxes are designed for convenience and efficiency, making them a popular choice for businesses seeking to optimise storage. These boxes arrive flat (hence the name), allowing them to be stored easily with quick assembly when needed.

There’s loads of more specific box types out there in the lid and base and flat pack categories, from shoulder boxes to pillow boxes, so take a look to find the one that best suits your products!

Custom gift boxes: Can’t find the exact gift box you need? No worries! Custom gift boxes offer the ultimate flexibility. Tailor them to fit your business and the specific needs of your products. You can design the box shape, size, and branding, ensuring that it’s just right for your brand. Read our full guide on creative gift box designs for any business and product.

Finding quality gift boxes for your brand

Choosing the right gift boxes for your small business involves more than just aesthetics. By prioritising sturdy construction, customisation, and sustainability, you can elevate the gift-giving experience for your customers. Remember, your packaging is an extension of your brand, and investing in high-quality gift boxes can leave a lasting impression that keeps customers coming back for more!

So, are you ready to enhance your packaging game? Get in touch with Tiny Box Company today to explore our eco-friendly, customisable gift box options that align with your brand's values. Let’s work together to make your packaging as exceptional as your products!