Spoiler alert: There's some soft purples, blues, and greens - and how cute are these boxes and bags?
It’s happening: the evenings are turning lighter, the weather is warming up (a bit), and the winter blues may finally be on their way out. That’s right, spring is nearly here! And with it will come a fresh burst of packaging trends as lively and uplifting as the season itself.
So, what’s turning heads this season? Let’s take a look at some spring-inspired colours and packaging ideas…
Spring 2025 colours and trends
1. Soft pastels - springtime serenity
Pastel colours and spring? A match made in heaven, I reckon. Think shades like petal pink, minty green, sky blue, and lavender - how do they make you feel? For me, I’d say warm, fresh, and calm, with their soft and pretty tones doing a lot to make me feel good as we head away from the chilly weather and gloomy evenings (it's about time!).
Brands across beauty, fashion, food, and even tech are leaning into pastels, and for good reason. A pale yellow or lilac box doesn’t just look pretty, it can set a whole vibe. Light, playful, chic, and just a little whimsical, pastels have a way of making products feel more inviting, more now.
Speaking of, let’s talk trends. 2025’s trending colours featured soft purples like digital lavender and muted pinks like rose quartz, with the former tapping into that sweet, nostalgic aesthetic and the latter firmly holding its ground post-Barbie. These colours aren’t just a seasonal fling - they’re here to stay, so embrace them in your packaging!
2. Floral and botanical illustrations
“Florals? For spring? Groundbreaking!”
Okay, so Miranda Priestly (The Devil Wears Prada) has a point, but nothing says spring quite like florals, right?
From delicate blooms to bold botanical patterns, there are lots of beautiful floral designs brands can use to enhance their packaging and products. These elements add elegance and a touch of charm, making products feel fresh and full of life - which is what the spring season’s all about, isn’t it?
But florals aren’t just for beauty or fashion brands, even drinks companies, candle makers, and chocolatiers can use these patterns to give their packaging a vibrant, seasonal refresh. A beautifully floral-printed box instantly makes me think of spring and summertime, whether it’s filled with actual flowers (like the gorgeous printed flower box below), or something else!
3. Minimalist meets whimsical
You know the saying 'less is more'? It’s as relevant now as ever, with minimalism making waves in the big wide world of packaging. But don't worry - that’s still possible with the spring colour trends we mentioned above, it’s just about striking the right balance and not going too over the top...
I’m talking clean, minimalistic designs paired with a touch of whimsy. For example, opt for simple layouts with soft pastel backgrounds, perhaps accented by delicate floral sketches or subtle gold foiling. This approach keeps packaging elegant and a bit whimsical, but without overwhelming the senses.
For brands that want to stand out, the key is using just the right amount of spring-inspired elements - whether it's a soft pink box with embossed floral details or a green label with a simple leaf design. Play around with a few designs and remember, the magic is in the details!
4. Sustainable and seasonal
We’re all about sustainable packaging here at Tiny Box Company - and lots of other people are too! Spring is the perfect time to embrace this, with floral designs and plant-related imagery going hand in hand with sustainable products. And a pretty, recyclable box isn’t just aesthetically pleasing - it’s an easy way to show you care about both consumers and the planet.
So, use eco-friendly materials like recycled paper and compostable packaging as the perfect canvas for spring designs, with several sustainable products out there that can be printed on (bonus - printing doesn’t affect the recyclability of packaging!).
Digital printing that uses water-based inks is a particularly great choice, providing the perfect way to personalise your packaging (another big trend) and have your designs printed in a super cool, eco-friendly way. Speaking of super cool and eco-friendly, have you met our bag printing machine, Bertha? Find out a bit more about her in our diary of a beloved bag printing machine right here!
Let your packaging bloom this spring
Spring is the season of renewal, growth, and fresh starts, and packaging should reflect that spirit. Soft pastels bring a sense of calm and delight, floral designs evoke beauty and freshness, and a touch of minimalism keeps things modern and elegant.
So go ahead - embrace the season, let your packaging flourish, and watch your products fly off the shelves like cherry blossoms in the breeze!
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