Choosing the right material for your gift box might only seem like a small detail, but it can have a significant impact on how your products are perceived. After all, we all know that first impressions count! In this guide, we’ll examine the various materials available, their unique benefits, and how the right choice can elevate your brand. So get ready, and let’s dive into the big wide world of gift box materials!

Importance of choosing the right gift box material

Selecting the right gift box material is about crafting a whole experience for your customers that goes beyond just looks. The packaging you choose enhances your products' perceived value, communicates your brand message, and influences purchasing decisions. In fact, according to one survey, 52% of customers said they would likely buy from a business again if they received products in premium packaging. So, how do you choose the perfect gift box material? Let’s delve into some popular options!

Common gift box materials

Cardboard - boxboard & corrugated cardboard

If you’re after something lightweight yet elegant, boxboard/paperboard could be your best bet. It’s eco-friendly and offers a smooth, premium look that can up your packaging game. Consider these points:

  • Lightweight - it generally has a low GSM, which reduces shipping costs while still maintaining a premium feel.
  • Easy to customise - boxboard can be branded with both foil and digital printing (available in-house at Tiny Box Company!)
  • Sustainable - cardboard gift boxes are often made from recycled materials, and are recyclable after use.


Corrugated cardboard is thicker than boxboard - that's because it's essentially made up of three layers, two sheets on the outside and one in the middle which has a rippled shape. Why’s it popular? Well, because it’s durable and versatile! It's a strong, solid, and sturdy material, which is great in particular for postal packaging.

  • Strength and durability - thicker options with a higher micron value offer excellent support for heavier items.
  • Customisation - corrugated cardboard allows for branding opportunities with digital printing.
  • Eco-friendly options - like boxboard, corrugated cardboard boxes are often made from recycled materials, and are also recyclable.

Consider the weight and fragility of your products. For delicate/breakable items, you might want to opt for thicker cardboard with a higher micron value to keep them nice and snug, especially when combined with some box filler like tissue paper or bubble wrap.


Hang on a second, what’s a micron? And what's GSM?

Good question - a micron quite simply measures the thickness of paper and card (one micron is equal to one thousandth of a millimetre, so higher micron values indicate thicker materials). It differs from GSM, or grams per square metre, which instead refers to the weight of paper or card per square metre.



Wooden boxes

Looking to add a touch of luxury? Wooden boxes scream sophistication! They provide excellent durability and protection for high-end products - and while they can be pricier, the investment often pays off for brands that want to create an unboxing experience their customers won't forget. Here are a few considerations to convince you:

  • Durability - perfect for heavy and fragile items, like wine bottles.
  • Customisation - options for engraving or painting enhance their appeal.
  • Reusability - customers (like me!) often keep wooden boxes for future use, which extends their value.

Factors to consider when picking the perfect box

When selecting the perfect gift box material, it’s essential to consider several factors to ensure your choice works with your brand’s identity and customer expectations. Here are some other key points to think about:

  • Budget - balance cost with quality to make a wise investment - it's not worth going cheap for something that's no good!
  • Branding and aesthetics - ensure the material aligns with your overall look and feel, and consider what branding you'd like too.
  • Product protection - choose materials that keep your items safe during transit - corrugated cardboard is particularly great for this. 
  • Sustainability - opt for eco-friendly materials to appeal to conscious consumers (which is a lot of consumers now!).

Don't hesitate to experiment and test different materials! Remember, your packaging should reflect your brand's personality, and be just the right size for your products. Read our full guide here on how to pick the right sized box for your gift or products.

Wrapping up your packaging adventure

So, what’s the takeaway (box) here? Choosing the right material for your gift box can significantly influence your brand’s image and customer experience, so choose wisely! Don’t underestimate the power of packaging - after all, it’s your first opportunity to make a lasting impression.

Get in touch with Tiny Box Company today - we’re here to help you explore a wide range of sustainable, stylish packaging solutions that will make your gifts truly stand out!