How long can we keep saying ‘Happy New Year’? Well, let me squeeze in one last go: Happy New Year! Does it feel any different now that we’re in 2025? Or does it just feel the same, so much so that you keep accidentally writing 2024 on your notes?
For many of us, January is the time for fresh starts and fresh goals, whether you’re setting some personal gym-related resolutions or aiming to boost your small business. It’s also the perfect time to dive head first into the latest trends, from embracing Vegan products to giving your brand a movie-style makeover with a pretty new colour palette.
Speaking of which… have you seen Pantone’s Colour of the Year for 2025? Say hello to Mocha Mousse - a rich, luxurious shade that whispers indulgence with irresistible hints of chocolate and coffee. It’s earthy, sophisticated, and also effortlessly aligns with the sustainability focus so many customers today value.
It's no surprise that earthy and grounded colours are set to be big in 2025 (spoiler alert: there's a few more on this list), echoing the ongoing demand for eco-friendly vibes. Nostalgia is also having a major moment, with retro influences cropping up too. So, without further ado, let’s explore some more shades that will define this year:
2025 trending colours
Classic red
Let’s kick things off with a classic that's always in fashion - red (specifically tomato red, as mentioned this year by Vogue). It's a timeless choice - fiery, passionate, and impossible to ignore, perfect for grabbing attention, whether on the runway or in your packaging. Bright red is a favourite for a variety of products, and can be used across the board for sales events and special occasions like Valentine’s Day and Christmas.
At Tiny Box Company, we’ve got radiant red packaging aplenty - but if bright isn’t your thing, consider astro dust instead! This trendy, muted, retro-infused red pairs nostalgia with sophistication and eco-friendliness, meaning it's also bang on trend for 2025. Astro dust can be used for various products, but looks particularly good in interior design, fashion, and decor.
A radiant red flat pack gift box and an astro dust tall tube box
Go orange
Keeping on the fruit theme, orange is also bold, beautiful, and big for 2025. Tangerine gives off lots of energy, with apricot crush being another shade bringing sunshine and positivity. I mean, it’s not just me who’s ready for summer right now, is it? Use bright orange shades for summer packaging or kids' products to up the excitement as we (hopefully) start to say goodbye to the cold weather.
And going back to our earthy trend, we have terracotta - a nice, grounded shade that also evokes warmth and sustainability. This makes it perfect for brands that want to convey both vibrancy and eco-consciousness in their packaging and products, while staying super trendy for the year ahead. Use it for organic food lines to emphasise these qualities, or for home products or sustainable fashion.
An orange A6 gift box and a terracotta flat pack gift box
Purple nostalgia
Now we have a colour perfect for the nostalgia trend… purple! Purple is riding this wave in style, especially in shades like digital lavender and lilac combining vintage vibes with a cool, tech-savvy twist. This serene, creative colour is therefore ideal for all sorts of goods from tech gadgets to mindfulness-focused products - pair it with bold typography on your packaging to strike the perfect balance between calm and innovation.
A lilac diffuser box
Pretty in pink
Pretty pink shades are as popular as ever right now - candy floss, bubblegum, you name it! I definitely got more into pink after the Barbie movie came out and lots of other people did too, embracing it in their fashion and their branding. But if you’re after a more grounded tone (as opposed to the vibrant magenta or cerise), consider soft, muted pinks for 2025 - these are simple and understated, but still so so beautiful.
Pink symbolises femininity, compassion, and romance, making it a go-to for any products associated with beauty, wellness, skincare and, naturally, Valentine’s Day. Check out Tiny Box Company’s rose quartz or fondant pink collections to add these lovely shades to your packaging.
A rose quartz deep A6 mailing box and a fondant pink extra small gift bag
Yellow & green
Moving swiftly on we have colours in the yellow-green zone - like the trendy chartreuse which sits in-between and looks particularly good when paired with darker tones. It's similar to cyber lime, which is also perfect for industries looking to convey innovation, vibrancy, and modernity in their products - like those in technology and sports.
Or for a more bluey, serene option, there’s colours like turquoise - a timeless blue-green shade reminiscent of calming ocean waves and sustainability. Our turquoise, sea green, and aqua products will bring fresh, sea-inspired vibes to your brand, perfect for anyone who sells wellness products and fitness gear.
Sea green recycled ribbon around a black box
Glittery gold
Nothing, I repeat nothing, says sophistication like gold. This one differs from the others in that it’s more of an accessory, but we can’t have too many accessories, right? This trend is timeless too - whether used as an accent or paired with black for high-end elegance, shiny gold packaging elevates products effortlessly.
Check out Tiny Box Company’s foil printing options to add that luxe, golden touch to your boxes and bags, with options to brand ribbon too for the ultimate finishing touch that oozes elegance. What's even better is you can have any logo or message you like printed - whether it's for your brand or just for you!
2025 trending colours
Phew! Quite a wide range of trending colours there, but hopefully there’s something for any business looking to refresh its product and packaging colours. Take a look at our full range of gift boxes and gift bags on the Tiny Box Company website, with tonnes of colours and styles available, to find just what you need to make your brand shine for 2025.