Well, we’re into November now - and I’ve officially got my Christmas jumper on! (Mickey Mouse with a Santa hat if you were wondering.) But jumpers aside, you know one of my other favourite things about the Christmas countdown? Advent calendars!
Why advent calendars?
Advent calendars are nostalgic, fun, and create a great element of surprise - and no way are they just for kids anymore. People of all ages can enjoy them, whether you’re treating yourself or surprising loved ones with something special each day. And for small businesses, they're the perfect way to offer a sample of your products, highlighting the top 24 (or 12) in your range. So how can you make the most of them? Well, let’s dive in!
What can you put in your advent calendar?
For individuals:
1. Personalised treats
Why not create a DIY advent calendar for yourself or someone special? Fill each day with small, thoughtful items - like handwritten notes, their fave treat, or a mini version of something they love. It’s a lovely way to make the countdown personal and meaningful.
2. Self-care surprises
Or, how about using the advent calendar to dedicate a little time to yourself each day? We all need a bit of self-care sometimes, so include small gifts like skincare products, affirmations, or even a daily wellness challenge. It’s the perfect way to stay grounded and joyful during the busy holiday season!
3. Memory-making
If you don’t fancy filling the advent calendar with material gifts, try experiences. These could be small activities like ‘Watch a Christmas movie’, ‘Bake cookies’, or ‘Take a festive walk’. It’s a wonderful way to create lasting memories with loved ones, and a great excuse to watch Elf, The Holiday, or Love Actually again!
For businesses:
1. Mini product samples
Think of these as tiny previews that offer a taste of what your business has to offer. Do you have a beauty line? Pop in mini lip balms, sample creams, or bath salts. For foodies, consider bite-sized pre-wrapped chocolates, tea bags, or spice samples. Customers get to try a little bit of everything, and who knows… they might come back for the full-sized version!
2. Exclusive seasonal products
If you have holiday-specific products, why not use the advent calendar to promote them? Maybe it’s a limited-edition scent, or some holiday-themed designs. Either way, these exclusive items can build a buzz, getting customers excited about products they can only get in December.
3. DIY crafts and activities
Why not make it into a little activity for customers to enjoy? One year I had a Harry Potter Lego advent calendar, where I built a new lil figure/part of Hogwarts every day! (Yes, I was an adult...) Go for a similar idea for your small business, whether it’s a selection of your products or simply craft ideas, recipe cards, or some helpful tips and tricks.
(Right: 12 day calendars are available too if you want a shorter countdown!)
What about your marketing?
With a little creativity, small businesses can also use the advent calendar concept across their marketing channels - but how?
Social media countdown
If creating a physical advent calendar isn’t feasible, why not do a digital version? Every day, reveal something new on social media. It could be a mini product giveaway, a sneak peek at a new item, or a quick video showing how to use a product. The countdown keeps followers coming back and boosts your engagement all month long!
Daily email surprises
An email advent calendar is another fun way to engage with your audience daily. Each email could have a surprise, like a seasonal recipe, an exclusive offer, or a festive tip. Just remember, keeping these emails short and sweet (while packing in value) is key! For more tips on emails, check out our blog post on marketing and how to make it personal here.
In-store or pop-up event
If you have a physical space, create an interactive advent display! Customers can open a new ‘door’ each day to reveal a small treat or exclusive offer, adding an element of surprise to their shopping experience. It’s a simple way to bring some holiday cheer to your space and make your customers feel extra special.
Spread the joy!
Advent calendars are more than just a festive countdown, they’re an opportunity to mix creativity, fun, and a sprinkle of festive magic. Check out Tiny Box Company’s range of Christmas Advent Calendar Gift Boxes here.